Role: Reddit Client Strategist
Company: Karmic
Employment Type: Full-time
Location: Remote
Reports to: Co-founder
Application at the bottom of this page ⬇️
About the Role
Karmic is a marketing agency that builds and runs organic and paid content programs on Reddit for a portfolio of consumer brand clients.
As a Reddit Creative Strategist, you'll own the day-to-day creative engine behind our clients' owned subreddits, spotting what's resonating on the platform right now and shipping polished, native-feeling content that doesn't read like it came from an AI.
This is a hands-on creative and editorial role, not a hands-off one. You'll lead content strategy, writing, editing, and posting daily across multiple clients' communities.
What You'll Do
- Lead content strategy and writing for each client's subreddit, drawing on relevant viral Reddit posts, real-time news, and client content to create original, engaging thread ideas grounded in what's trending right now.
- Use AI tools to draft first-pass Reddit posts efficiently, treating AI output as a starting point rather than a finished product.
- Execute significant copy editing on AI-drafted content to eliminate any evidence of AI writing, rebuild genuine emotional resonance, and craft hooks that open curiosity loops to maximize engagement, since a post's performance lives or dies on its first line.
- Execute posting and ongoing maintenance of client threads, building and growing each community over time.
- Stay closely attuned to the culture and norms of each subreddit you work in, adjusting tone and format so content reads as native rather than promotional.
- Monitor content performance and feed learnings back into the broader strategy.
What We're Looking For
- 3+ years of experience in content marketing, growth marketing, or brand strategy, ideally in a writing-heavy capacity rather than an oversight-only role.
- Exceptional written English skills.
- Strong, demonstrable editing instincts: you can take a rough or AI-generated draft and make it read like a real person wrote it, catching not just obvious AI patterns but anything that just sounds unnatural.
- Genuine fluency in Reddit as a platform: how different subreddits' cultures and norms differ, what makes a post get buried versus take off, and what reads as authentic versus promotional.
- Comfort working across multiple client accounts and brands at once, adapting voice and subject matter for each.
- Sharp copywriting instincts, particularly for hooks and headlines that create real curiosity without tipping into clickbait.